Ava came to Shapemaker in need of a brand experience that makes people feel comfortable, assured, and taken care of, in an industry fueled with mistrust, fear, vulnerability, and uncertainty. Ava’s platform offers a straightforward way to take control of your finances, so you can feel secure and thrive—focusing on your credit score. The strategy we developed guided all of our creative work, prioritizing approachability, friendliness, and optimism. Together with the Ava team, we launched a refreshed brand and website for Ava that embodies the idea that financial freedom is possible for everyone.