This one came to Shapemaker with a big mission and a short deadline. Otter provides on-demand childcare, matching parents with trusted sitters in their community. This project included strategy, visual and verbal identity, brand experience, and marketing website. For this project, we created a strategy, brand, and marketing site that spoke to the mountains parents of all kinds have to move to show up for themselves, those around them, and most importantly, their kids.

Just like Otter is a tool for parents, stones are tools for otters. We designed a system of river rock shapes to be used as the primary visual motif and incorporated them within our relatable, storybook-illustration style. This re-brand was a balancing act in building a personable brand without losing critical credibility and trust that a kidcare provider would need to allow parents and sitters to feel safe. The marketing site, built in Webflow of course, gave parents and sitters the information they needed for a quick gut check or a deeper dive before signing up.